The Importance of The SalesMan/Women

I feel that the salesperson of the company is one of the most vital positions for the company to fill in while hiring. Bringing in a great a great sales person could take your company to the next level. The sales person in my eyes is so important because he is the one going out and meeting with clients and trying to sell your product. A good sales person knows how to market a product, making it appeal to the buyer. By having on board a great sales person could lead to an increase in sales. When I’ve interviewed entrepreneurs, they all said how important their sales people are. They also have told me that in the early goings of their business they were the ones on the road selling there product. When starting a business in order to save cost they told me hiring a sales person come later on. At the beginning it’s you who is going out and finding investors and showing your product to perspective clients.

They all have told me that a great sales pitch and presentation is vital to keeping the investors/customers attention and hope that they are interested in the product. They told me when they finally get to the point to hire someone it’s usually the toughest position to fill. They have said it’s the toughest position to fill because they’re putting their product and pretty much their business in this person’s hand. This person is going to be going out representing your company/product and trying to sell it. If he doesn’t do a good job selling and representing the product you could potentially lose clients, not sell your product and ultimately leading to the demise of your company. They see the sales person as a major point of the business stage; he can either take this company and product to the next level or not.

In my opinion if you have a good product I feel it’s a majority of the time going to sell and have investors involved regardless. But I do feel for a product on the brink having a good sales person could be the difference, especially when competing against competitors in the same industry.